During that time, he noticed a pattern: “The determining factor for most people returning to alcohol use was that social piece,” he says. He got sober when he was 23, and worked as a substance abuse counselor for eight years. Over the past five years or so, a flood of books, podcasts, alcohol-free bars, ready-to-drink mocktails, and even alcohol-free dating apps have emerged to support the idea that sober living can be fun.Ĭhris Marshall, 37, is the founder of Sans Bar, the renowned alcohol-free bar in Austin, Texas. In all these ways, Martin has tapped into the new sobriety movement-one that frames sobriety not as a last resort reserved only for people struggling with addiction, but as a positive lifestyle choice that anyone might make. She stays abreast of the exploding market for nonalcoholic beverages, favoring Spirity Cocktails’ ready-to-drink options like Mindful Mule and Mindful Margarita. “They celebrate their milestones on social media, so I feel like there’s a lot of other women out there doing this,” she says. On Instagram, Martin follows the Sober Mom Tribe, an account with more than 39,000 followers. But she’s found a sense of community via podcasts-she’s a fan of life coach Rachel Hart’s Take a Break-and books like Laura McKowen’s We are the Luckiest: The Surprising Magic of a Sober Life. Martin didn’t have many sober friends, and Alcoholics Anonymous wasn’t the right fit for her she doesn’t identify as an alcoholic, and she wasn’t comfortable with what she saw as the more religious aspects of the program.
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